Fatima Yakubu Yusuf

This study examines the ongoing gender gap in civic leadership in Nigeria, where women remain significantly underrepresented in governance and decision-making spaces despite their strong participation in the labour force. While women contribute meaningfully to the nation’s economic and social development, this contribution is not reflected in leadership positions, revealing a clear imbalance in representation. The research explores how strategic communication can be used to increase women’s participation in civic leadership by inspiring confidence, shaping positive perceptions, and challenging long-standing socio-cultural and institutional barriers. Using a mixed-methods approach, the study combines questionnaires, key informant interviews, and content analysis of media and advocacy materials to capture both broad trends and lived experiences. This approach allows for a deeper understanding of how communication influences women’s civic engagement. The study aims to provide practical, evidence-based recommendations that strengthen policy and advocacy efforts. Improving women’s leadership representation is essential for inclusive governance, democratic growth, and gender equality in Nigeria.